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How to Start an Online Business Step-By-Step Guide 2020

How to Start an Online Business in 2020

The increasing expansion of the Internet has brought many opportunities for online business. Online business has given the person the freedom to work from home so that people can take their business around the world from home.

Working at home gives you freedom from the job of 9 to 5, in the online business, you can set the working hours according to yourself. You have to decide which area or niche you want to start your online business.

You should take full advantage of the internet when starting an online business, as this is the initial stage of your business, and you can grow and build your business.

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In today's article, we will discuss step-by-step about How to Start an Online Business. If you are considering starting your online business, then this article is going to be important for you.

Online Business Step-By-Step

01. Ensure a Business Niche

To start an online business, it is most important what kind of niche you choose. You can choose your business niche according to your interest, but there is no evidence that you get success in the niche you have chosen.

You have to overcome this risk if you are starting a business of your own. Do not be upset that you can fail. Your failure will give you experience, so you will try again.

You do not need any special knowledge to start an online business. If you have passion, then you can become a successful business. Understand your interest to choose your niche. It is necessary to go about what you can provide to people better.

You can sell digital or your physical products.

If you have a lot of knowledge on a subject or technique, you can sell courses on your site.

If you are creative then you can sell art and craft goods on your site.

If you have cooking or some good recipes, you can start ordering your dishes online on your site.

This is some niche that you can consider, it has been told only to understand you as an example. You choose your niche according to your interest.

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Ask yourself

When you choose a niche, are you passionate about that topic or activity? Will the content you carry to people be useful to people?

If you are starting an online business selling a course site, consider that the courses you teach will solve people's problems. Will people like your courses, and pay them to learn?

These are some questions for example so that you can understand your niche better. Choosing a niche for an online business start requires careful consideration. A good niche can make you a successful business very quickly.

02. Evaluate Your Thoughts

Evaluating your idea directly means that the niche you are considering doing online business, can you start that idea as an online business, and how much revenue you can generate Expectation or how much your potential revenue could be.

Get Google's help to make your idea a success. On Google, you search for keywords related to your niche. Start searching on Google related words related to your keyword or niche.

This search gives you proof of what kind of content, products are available on whatever website you are looking for in that niche.

You can get to know the website how they are selling their products. How many types of content are available on those websites. You can send your views about your user experience to better display these websites.

You can take the help of social media like search your keywords on Facebook, Instagram, YouTube. Look at the content displayed on these social media networks, know the product, how many people are liking that post, and writing their views.

You can use any keyword search tool to know the monthly Google search of your keyword. By this, you can know how many people are searching your keywords on Google every month. If the search for your keyword is low, then you can understand that people's choice is not in your keyword.

If you are starting an online business then you have to bring your website in Google search results, if you do not do this then your success may be affected. Organic traffic on the website is very important.

If you are starting an online store selling your own physical products, then search for products related to your niche on e-commerce sites like Amazon, Flipkart, and learn about the vendors that appear on the first page.

If you are starting to sell a course then go to the online course provider UDEMY's site and search for your chosen course and see the number of students, their views, this will give you answers to many questions related to the course.

03. Analyze Your Potential Opponents

Once you fully evaluate your thoughts then you have to move towards your next step. Here we will talk about your potential opponents. You have to first analyze your opponents.

You have to see that on which online platforms are your competitors selling the same products or services you are considering selling. What is the demand for the product, can you sell that product better than the product already exists.

How many products your competitors sell per month, how is their marketing method? How much are they spending on advertising and how to reach customers. You have to analyze all these things, this is an essential step to make an online business successful.

04. Know Your Target Audience

Any business depends on the customers. The success of a business is based on the number of its customers. In this step, you have to identify your target audience. In this context, the audience is explained based on a few points.

  • Which potential people will your website target?
  • To whom will your products be useful?
  • How old will your audience be?
  • What gender will they be?
  • Do you target audiences in India or other countries as well?
  • With which languages ​​will you start your website to make it easier for the audience to understand?
  • How educated will visitors be to your website?

All these things help you to understand your audience, based on which you can create an audience database. When you start getting more organic traffic to your website, then you can communicate directly with your audience, ask them questions in the context of a survey of your products, so that you can make your customers and users more Can provide better services.

05. Choose a Brand Name and Register a Domain

This step is going to be the most important for you because it will recognize your online business. You have to choose a catchy name for your brand. This name is very important in simple and attractive reading and writing. For an example of a brand name you can understand from,, the name sounds attractive to write and read.

There are a few things to keep in mind when choosing a brand name:

  • You must choose a catchy name
  • Easy to speak with fewer words
  • Easy to read and type
  • Create a word that ensures your niche

With all these points in mind, choose your brand name. Your business is identified by your brand name.

There are many types of domain names such as: .com, .net, .info, .in, etc. If you want to do your online business worldwide, you can go with .com. If you are doing your business in India, you can take a .in domain.

There are many companies on the Internet that provide domains such as HostGator, BigRock, Godaddy, etc. You can get domain names and get them registered.

06. Create a Website For Your Business

Now you have your brand name and domain available, now the next step is to make online business a reality. For this, you should build a website.

If you are starting a business selling physical products, then create your e-commerce website. For this, you can use WIX, WordPress, or you can build a website with the help of a website developer.

Keep your website simple and flexible for the user. In order to grow your business, you can add other options on the website, which will give a good experience to the visitors coming to your website.

07. Dropshipping or Holding Own

In its second step, you will have to see whether you start your products on your warehouse rent or you select a drop shipping facility.
If you select drop shipping, then you get many benefits like this.

# Dropshipping does not cost you your capital investment, there is very little, which you will be able to easily afford.

# You will be able to list more products on your online store so that people visiting your store will also get a lot of options.

#  You will not have to take the warehouse, which will also eliminate the cost of your warehouse.

# This will also save you from applying more manpower.

In drop shipping, you do not have to keep stock of goods. When you receive an order, you have to send the order details to the distributor manufacturer.

If you select the holding own, then you have a lot of difficulty in this, you have to buy the goods and keep the stock with you, for which you will need space and you also have to do the packing yourself which is a complicated task.

In holding your own, you have to face a lot of problems.

# You have to manage packing and logistics. You must also ensure that the packing of the goods is done professionally or not, as the packing is not correct, the customer can return your goods and you will have to bring the goods yourself to the logistics for shipment.

# You may need a lot of investment in holding your products. If you are starting to open an online store, then it will be beneficial to start drop shipping.

08. Start Digital Marketing of Your Website

When you have completed all the procedures mentioned above, then your next step is to promote your website, marketing it so that more and more people get to know about your website.

To get more traffic and increase sales, you have to promote your business through online marketing. With digital marketing, you can reach millions of people easily and target the audience as per your requirement.

Digital marketing takes place in several ways:

  • Website marketing
  • Email marketing
  • Influencer marketing
  • Content marketing
  • Video marketing
  • Search engine marketing
  • Social media marketing
  • SMS Marketing

These are all ways to promote online business using which you can promote your business. You can use digital marketing to get more customers. Digital marketing is an influential way to promote any business and gain more customers.

09. Select Payment Method

You have to select through your payment. Many companies offer payment gateway options. You have payment methods like Paypal, Credit Card, Net Banking, etc. for the store.

Keep in mind that your website is SSL certified, because of this, customers and visitors are confident of security.

How much investment is required to start an online business?

The cost of starting an online business depends on your business. This cost can range from a few thousand rupees to millions of rupees. You only have to pay a certain price per year for the domain name and website hosting. If you create a website with a premium theme, then you have to pay the price for that theme.

How Much Money Can You Make From Online Business?

How much money you can earn from the online business depends on your business model, niche, number of customers, product quality, and many other things.

You can use Google Adsense to make additional income from your website.

You can earn by selling an online course on your website.

You can also create additional income with affiliate marketing.

In online business, you can earn from $ 100 to $ 100,000 or even more. Work with passion for your online business, one day you will definitely become a successful businessman.


In today's article, I shared in detail How to Start an Online Business. If you are considering starting an online business, then this article will be important for your guidance. Start your business with dedication and hard work to achieve success.

Write your comments below and comment on how you liked my article. Share this article on your social media so that this important information can reach others.

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